At what point to you pivot? I'm looking at you Virgin Galactic

I've been thinking a lot about Virgin Galactic lately.

Okay not just lately. Since October of 2004 in one form or another.

Year after year we hear some variation of "we'll be flying next year".

Besides the fact that I've been a vocal critic of "space tourism", especially in sub orbit, I've always been gunning for them to succeed. As a thought exercise, I've been putting myself in their shoes and asking what I would do if I inherited the company all of the sudden and was responsible for it's direction.

The answer after all these years of thinking about this is a big fat I HAVE NO IDEA.

What would you do with the company?

 

Posted on July 6, 2016 and filed under Commercial Space, Exploration.