As most of you probably know, I'm following the Google Lunar X PRIZE pretty closely. The prize is supposed to catalyze an industry by getting at least one organization to have a workable rover or hopper system.
I've thought a lot about this competition but we always talk about technical details of the race, and not the purpose of the race. What really matters is what happens because of the race.
My question for today is:
If you could purchase landing, rover and hopper services from a private company on the moon... what business would you build there?